One way to include particular members into a conversation on the Commons is to use their username with a ‘@’ in front of it. You may have noticed in both the screenshot from Facebook and the Academic Commons that a “friend/member” was hyperlinked in the update. While the “tag/@mention” process is done somewhat differently, it has the same effect — it links others to the profile of the individual while notifying the individual of the mention via email. This @mention system was first implemented by Twitter, but has been adapted by Facebook and now us!
If you are trying to reach out to specific group members, simply put the @ symbol in front of their username and it will send a notification to their email address. This is a great way to bring members into conversations that can otherwise be easily overlooked in the frenzy of Web2.0 information overload. Don’t know a member’s username? Just go to their profile page and their @handle will be listed directly below their name.